Case Study — Atlanta
Client Objective: Educate high-level facility executives on the use and application of clientís product.

Target Market: Opened to all markets in Atlanta, GA

Custom Connections Process: Arranged educational focus group discussion in Atlanta between client and 12-20 facility heavy-hitters. Secured venue for focus group. Recruited top-level facility decision makers. Managed meeting logistics.

Participants: Custom Connections recruited 16 facility executives to participate including:

  • · President/CEO, Convergent System Integrations
  • · Operations Manager, Jones Lang LaSalle
  • · Senior Real Estate Manager, CB Richard Ellis
  • · Facilities Director, The Weather Channel
  • · Senior VP, Dexter Company

Client Results: Client was successful in educating facility executives on their products.

 

Case Study — Georgia-Pacific Gypsum LLC
Client Objective: Introduce new products and gauge market perspective on current trends in roof systems.

Target Market: Series of six roundtable discussions held in Denver, Houston, Seattle, Washington D.C., Chicago, and Atlanta.

Custom Connections Process: Organized and executed a series of six roundtables held in major metropolitan areas across the country. Recruited and marketed to a targeted group of executive-level facility managers and building owners responsible for roofing investments. Secured all venues, administered incentive programs, managed registration, oversaw event logistics. Assisted GP-Gypsum with roundtable content needs as specified by client.

Participants: In total, Custom Connections recruited more than 50 facility executives to participate including:


• Facilities Director, The Art Institute of Colorado
• Sr. Project Manager, University of Houston
• Facilities Manager, Catholic Charities
• Vice President and General Manager, McCrory Engineering, Inc.
• Building Facility Manager, Institute For System Biology
• Manager of Facility Operations, World Vision Inc.

Client Results: After first three successful roundtable events, GP-Gypsum decided to extend program to three additional markets. Client achieved their objective to garner market insight on roofing trends from practitioners across the country.



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